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We’re All About Signs

Paige’s Signwire division has been providing electrical sign dealers worldwide with the most reliable LED, Neon Tuf-Hide® GTO and Fluorescent Ballast wires and accessories available.


Dedication to market innovation makes us unique in the industry and separates us from the rest. Our approach of always putting our customers first. It’s made us the industry’s choice cable distributor.

Our Vision

To be the most proven connection between power source and sign, with products no other company can supply, expertise and knowledge our customers believe in, and the support that comes from renowned service.

Our Team

Roxanne Tobia

Director of Paige SignWire

Paige is a 100 % employee-owned company with Roxanne as a major shareholder and a Board Member of Paige. For the last 35 years, Roxanne has been dedicating her career to the customers of Paige Electric. Her service and industry expertise have spanned decades, and she is at the ready to bring you the service and products you need.

Roger Rumsey


Roger is the safeguard that ensures every product you order from Paige Signwire is 100% code compliant. He’s a university educated product design engineer who has been ensuring client safety for more than eight years. His experience spans four decades, with 30 patents for safety products, and industry-leading expertise in UL and NEC code compliance.

Lynn Viquelia

West Coast Office

Since 2011, Lynn has been a key stakeholder in the success of our clients. With years of experience handling customer accounts and sales management, she will partner with you to ensure success in every product you need.

Gail Doherty

Customer Service

For more than 25 years, Gail Doherty has been finding ways to meet the needs of our clients. She’s a proven problem solver, valued by Paige Signwire customers for prompt, expert service that delivers time and money saving products.

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